Well, exactly it is in front of your future customer but as you are customer oriented you are in front of them so…
I have been asked lately about one product manager of my company about how to have great products ideas. I told him that I had no direct answer for him but I could try to help anyway.
To find good product ideas, follow the steps: 😉
- Talk to your customers.
They will pay for your product so ask them what they want, what are their concern, what should be « Whahou!! »
- Find a problem to solve
That’s key. No one will pay an extra € or $ for something that fix… nothing. So try to find an issue and solve it. An important issue of course. An issue for which people are ready to spend some money to avoid it. Pierre Valade, the founder of Sunrise, tells that he is focusing on everything that takes more than 5 min a day.
- Know your market
What are the exisitng product? What are the leaders? Why? What are their advantages, their limits? Read online merchant website to know what people think about it…
- Focus on User Experience
That makes sense. Focus on what will your customer feels when he/she will use your product. That’s key.
- Test it, refine it, reTest it (and rewind)
testing is key for product development. Getting feedback is so more important that it should be your fist concern. By getting feedback you can adjust your product to your market needs and identify your market. Do and redoing it, both parameters will be assessed: market and product design.