Archives de catégorie : Canva

You won your first clients? Don’t forget to have this tool in your pocket!

As an entrepreneurs your first job ever is to win a client. Your first clients are more important than the state of your product itself. Never forget that your clients are paying your bills, your salaries and giving you the opportunity to invest and develop your activity.

What is the most important when having your first clients?

Once you have your first clients your new job is to make them come back and buy again. It is really important that you realize recurring customers or supportive customers are the best way to secure your business.
Recurring customers are buyers coming back and buying, same or other stuffs.
Supportive customers are happy customers that are keen in supporting you and your business by giving you positive feedback and testimonials.

How do you find your recurring or supportive customers?

They will find you. Because your products provide them big values. However you have one important thing to do. Identify and connect to them, communicate and help them in their new unconscious task to promote your business. So you have to establish a relationship with your customers. You have plenty of solutions to do so. Social Media are of course one straight forward way to establish it. Phone calls, emails are « old fashioned » but still very efficient.
But the most important thing is to keep track of your relationships to be sure you will provide them with the right info at the right time and not bother them by too much contacts or no contact at all. To keep this trace of what are your interaction with your customers, especially in B2B business but also in B2C, be sure you have from the beginning of your activity a good tool to secure all the data. Those data are gold for you to track customer activities and relationships as well as providing them the right info, the right offer that will boost your business.

Use the right tool for your activity

To manage correctly your customers you need a tool. It is absolutely impossible to do it by hand. You can have access to a broad range of CRM tools, offline or online, at various price (from free to…).
As you start an activity please consider to use a free tool or at least its free version.
The most simple too is an Excel spreadsheet. However you will discover really fast that your excel file is not that easy to easy. I would advise you to use one of the online free tools. they are professional and well done. They can embedded a lot of additional functions which you also should check to make your choice. Take care to check the paid version capabilities as well as proposed plan to be sure that it will fit your needs if you need one day to go to the paid version. Nothing is more boring and stressing that migrating a CRM. The table below from Capterra, presents the main online CRM. This list is not complete and you should spend sometime on the net to be sure you have seen all available solution.

CRM

Spend sometime also to get into your CRM and configure it completely. CRM can do a lot of things for you so be sure to use those tools at their full power. It will provide you more value and free your time.
Consider also to integrate your CRM with a marketing platform to automate your marketing and client relationships (such as mailchimp or equivalent)

Those tools are the best way to manage your customers and be sure that not a single one is let aside when business is on the mood. However you should not spend too much time on it but on developing your business. So please automate as much as possible. Each CRM got his own automation and if you link it with a marketing platform you could just skyrocket.
Last tip, connect it using Zappier to establish actions on trigger. That’s the perfect way to have semi-automated actions done at the right time.

I personnaly used Zoho in connection with MailChimps and Zappier. It saves me lot of times and help really to develop my business and relationships in a good manner. However please choose your own tool and solutions to be sure it fits your needs and values.

Two ressources to discover those solutions:
http://blog.capterra.com/free-and-open-source-crm/
https://zapier.com/blog/best-free-crm/

 

 

Reshaping Business Model canva facilitation with a card deck

carddeck2

For a couple of months now I am testing the Strategyzer Business Model Design Space card deck.

It is a nicely quality printed car deck to help you make the point on what is going on on your business environment to prepare your business model innovation. It helps to understand the forces that act on your model, uncover trends, weaknesses and opportunities for a new and innovative business model.

This is not a tool to facilitate the business model canva itself but more to make the business model generation more reliable and innovative.

The goal is to map out physically around your business model canva all the forces that act on it. Thus, visually you have a representation of those forces around your business. Just as it is in real life.

The deck itself

Nicely printed on quality paper, it is composed of 5 categories of cards.

cardeck8Each card is a set of questions that one should ask to the group. Each card has a title and a subtitle that allows understanding clearly the meaning and the aim of the card.

 

  1. The “how-to” cards
    Frankly speaking this is most of the time missing in the cards deck one can buy to facilitate workshop (see IDEO design cards). Those 6 cards explains you the goals of the workshop, how to implement it, the materials, the groupe, what outcome should be awaited and what are the possible next steps. Very valuable to start.cardeck3
  1. The “Industry force” family
    Those cards aim to describe what is going on regarding the industry (competitors, new entrants, substitute, stakeholders…cardeck4
  1. The “market force” family
    They address everything related to the market tectonic: issues, demand, segments, costs…

cardeck5

  1. The “Key trends” family
    Technology, regulations, society… are seen herecardeck6
  1. The “Macroeconomic” family
    Those cards will focus more precisely on global market conditions, capital, commodities and resources etc….cardeck7

For each family you have 4 cards on each topic with about 5 questions. Once you have answered all the questions you have a nice overview of the particular topic.

Reshaping the business model canva facilitation

I have used the deck to facilitate 3 pre-workshop so far, mainly for small businesses (as pro bono facilitator). Unfortunately I have no pics of our very funny, very productive WS.

The deck opened my eyes about Business Model canva facilitation. Before I was jumping right ahead into the canva itself, neglecting in a way the entire environment in which the business was done. Even if we were pretending to take it into account, we weren’t. The visual display of the environment that allows the deck helps a lot during the business model making process itself. And some errors can thus be avoided.

Now I use a new process for Business Model Innovation:
process V1

All those workshops can be actually performed sequentially the same day, even during the same workshop. However I think it is important to have them all. I am still wondering if Actual BM workshop should be after the Environment one (please leave a comment if you have a proposition), however, the steps are here.

Having those workshops at different times and locations is of a huge interest and I really advise to do so. It helps people to fully think, aggregate and compile the data and the results of each WS in the meantime. That’s key and provide a lot of value if you plan a 30min “back-to-previous-results” slot at the beginning of the subsequent WS.

As usual, if you plan a Business Model Innovation, be sure that you work in detail and with a lot of care on the composition of the group. This is somehow the most important preparation step.

Any comments? Please feel free to leave a comment below of to contact me: baptiste@innoweo.com / @BaptisteLeSueur

 

Change your business model!

FR_Business-Model-Canvas

Changing your business model is may be the better way to improve your business at all, without any R&D or new products. Follow the 4 steps approach to maximize your chances to define a brand new future for your activity.

What is your actual business model?

Before starting to change it you have to understand your actual business model. This is a very important step that shouldn’t be minimize. spent time of this step to be sure you will handle all the inputs and necessary information. Try to share the strategic vision that your business model serves. Your business model is not « Alone in The Dark »: list your competitors and try to shape their own business model.

Create options

The Business model canva has that advantage that you can build a lot of versions in a very short time. So use it and do it. Use creativy tools, insights from established companies and other tools to shape new versions of your business model. Try to see your market from a different point of view, that is how disruptive models happen.

Test your assumptions

In all and every business model, you have assumptions. Test it to your customers, to your distribution channels, to your employees, partners, challenge your factories… Do go live with untested assumptions.

Implement your solution

Gather a team, prepare a project, draw the route and drive the car. Go as fast as possible (don’t drive fast in real life 😉 )to implement your model. Speed is king those days.

the fifth step is secret…. Celebrate.

Do you see more things to add? Do you want to share your lessons learned on changing business model? Please leave a comment.


 

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5 tips to use BM canvas wisely (and also other canvas)

I have read an interesting article on Medium about Business models and business plans. worth the reading but I don’t really agree with everything said.

What actually attracted my eyes is this picture:

from Medium.com

 

This is the first time I see this very interesting and valuable way to describe the whole process linked with the Business canvas. It is really a golden picture because it says several very important things about the business model canvas (or here the Lean canvas):

  1. Don’t rely on 1 Business model, build several and do scenarii
  2. Manage risks
  3. Validate hypothesis
  4. Validate Product(or service) market fit
  5. Prepare to scale

This will maximise the chances your products will firstly find its market and then become big!

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9 steps to a successful Business Model Canva

FR_Business-Model-Canvas

I have made several canvas so far. Some of the ones I have taking part to design are actually reshaping their business. And I have a couple of lessons to share with you and try to give you some simple hints to also end on a powerful game-changing Business Model.

  1. Analyse your current Business Model
    That is your starting point, don’t neglect it.
  2. Work in group
    We are much cleverer  working in groups. But choose your group wisely.
  3. Learn from others
    Competitors / other companies outside your playground, just be curious…
  4. Define different scenarios
    There is no perfect business model, there are options, scenarios that you have to have in mind. For one of my projects, I had more than 10 different scenarios.
  5. Visit your future
    By building business model you are defining your future so do it, visit your future, share your vision.
  6. Show me the money
    You are here to develop your business (or you are a NGO…) so focus on money and how it goes into your pocket
  7. Visual is king
    Make your business model canva visual. show the patterns, show the flow, show the relationships.

    Graphic Business model canva
    Graphic Business model canva from businessmodelinc.wordpress.com
  8. Test, Test, Test
    Go to your partners, your clients, your stakeholders and test, test, test your assumptions and your models.
  9. Implement quickly
    Once you ended on a defined model, implement it as fast as possible.

If you manage to do so, you maximise your chance to be good 😉

Do you see more steps to follow or want to give us some feedback. Please leave a comment.


 

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