For a couple of months now I am testing the Strategyzer Business Model Design Space card deck.
It is a nicely quality printed car deck to help you make the point on what is going on on your business environment to prepare your business model innovation. It helps to understand the forces that act on your model, uncover trends, weaknesses and opportunities for a new and innovative business model.
This is not a tool to facilitate the business model canva itself but more to make the business model generation more reliable and innovative.
The goal is to map out physically around your business model canva all the forces that act on it. Thus, visually you have a representation of those forces around your business. Just as it is in real life.
The deck itself
Nicely printed on quality paper, it is composed of 5 categories of cards.
Each card is a set of questions that one should ask to the group. Each card has a title and a subtitle that allows understanding clearly the meaning and the aim of the card.
- The “how-to” cards
Frankly speaking this is most of the time missing in the cards deck one can buy to facilitate workshop (see IDEO design cards). Those 6 cards explains you the goals of the workshop, how to implement it, the materials, the groupe, what outcome should be awaited and what are the possible next steps. Very valuable to start.
- The “Industry force” family
Those cards aim to describe what is going on regarding the industry (competitors, new entrants, substitute, stakeholders…
- The “market force” family
They address everything related to the market tectonic: issues, demand, segments, costs…
- The “Key trends” family
Technology, regulations, society… are seen here
- The “Macroeconomic” family
Those cards will focus more precisely on global market conditions, capital, commodities and resources etc….
For each family you have 4 cards on each topic with about 5 questions. Once you have answered all the questions you have a nice overview of the particular topic.
Reshaping the business model canva facilitation
I have used the deck to facilitate 3 pre-workshop so far, mainly for small businesses (as pro bono facilitator). Unfortunately I have no pics of our very funny, very productive WS.
The deck opened my eyes about Business Model canva facilitation. Before I was jumping right ahead into the canva itself, neglecting in a way the entire environment in which the business was done. Even if we were pretending to take it into account, we weren’t. The visual display of the environment that allows the deck helps a lot during the business model making process itself. And some errors can thus be avoided.
Now I use a new process for Business Model Innovation:
All those workshops can be actually performed sequentially the same day, even during the same workshop. However I think it is important to have them all. I am still wondering if Actual BM workshop should be after the Environment one (please leave a comment if you have a proposition), however, the steps are here.
Having those workshops at different times and locations is of a huge interest and I really advise to do so. It helps people to fully think, aggregate and compile the data and the results of each WS in the meantime. That’s key and provide a lot of value if you plan a 30min “back-to-previous-results” slot at the beginning of the subsequent WS.
As usual, if you plan a Business Model Innovation, be sure that you work in detail and with a lot of care on the composition of the group. This is somehow the most important preparation step.
Any comments? Please feel free to leave a comment below of to contact me: email@example.com / @BaptisteLeSueur