Summer Reading Review: Sprint!


Let’s say it from the beginning: Wahou!! I dreamed to have such a book when I started my career in 2003.

It’s a turn-key method to accelerate your innovation project and get more results, faster. In addition, it gives you some tricks that I didn’t know and which can really change the way you drive your projects and deliver value for your clients and customers.

I read one chapter per day. It was my pleasure at the pool of my Tuscan holiday house to read the chapters of the book, organized to follow the natural flow of the sprint, day by day, the good day.



One of the best innovation book I have read this year. Pragmatic, illustrated with good examples, easy-to-follow, articulated between theory and actions, with levers to apply the concepts and tools to your projects.

What I really enjoyed:

  • The really pragmatic way of deploying the method to projects, in a start-up or corporate environment,
  • The trick from the field regarding prototyping (They love Keynote, for everything) and Test. Here I have to underline 2 of the major learnings for me:
    1. Recruiting potential users and customers to test your prototype by themselves using « offers » websites like Craig’s list. Very efficient if your screening and selection is well made.
    2. The magic number of 5 customers to identify patterns in your prototype, allowing you to save time and money to validate your hypothesis.
  • The practical lists, advices and planning given along the book and at the end, which allow you to start from scratch and by yourself a sprint right when you’re back at work 😉

What I less enjoyed:

  • For those who are used to run Innovation Workshops, creativity sessions, Problem solving and so on, you will recognize a lot of common points among what you know and Sprint! However the writers warns you at the beginning as they collected lots of tools in lots of methods and made from them a coherent approach.
  • Of course, as the writers work at Google Venture, the book is full of start-up experiences. Sad that only one example, not the clearer by the way, concerns a corporate (GE)


One of the best innovation book of the year so far, pragmatic, straight to the point and with easy, clear and efficient keys to deploy operationally the method when back at work. The writing is perfect, smooth and easy to read. Nothing to say really about this book which will certainly be a Must-read in the future.

Some more resources from those who want a little more about Sprint:

FastCompany article by Jake Knapp

The Sprint! Website  with a lot of additional resources

Sprint on GV website.


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