Most of start-ups fail!

Everybody has in mind the wonderful story of a billion dollars company which started in a garage. Or this start-up sold to a big one for 400 M$. Or even this guy who sold his start-up just two years after founding it for over 100M¤ to a major internet company…

That sounds good right?

Don’t ever forget that these stories are the good ones. Most of start-ups fail. But there is still a myth about that. We all believe that if the start-up fails it is mainly because founders did not work hard enough. This gives us a chance. A chance to believe that if we go for a start-up, if we work hard enough, we will succeed. A kind a start-up dream in a way.

Most of start-ups fails, full of tears, blood and broken dreams. That’s not a question of hard work nor willingness to develop the product. Start-ups are like many other starting companies. If they don’t fond their market, a market that is ready to pay as soon as possible for their products, it’s done.

As Eric Ries said, founding a successful start-up is a process and thus can be taught and learned. However I would say that some chance is also necessary. Chance and method are the key factors. And yes you can fail with the best ever product…

To avoid burning all your cash before having met your clients, those that are willing to pay, the best is to apply the lean principles and to deploy as fast as possible the Build / Test / Learn scheme. Do it fast, as fast as possible and pivot as many times as you think it is necessary. Let your ego on the side of the road. Pivoting shall not be seen as a failure, it is refining your value offer to your client.

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