10 steps to successfully present your new Product (or service)!

Skyrocket(infographic)

The most impressive product advocates like Steve J. share the same method to be sure to create an extraordinary moment when presenting a product. Here is what they do to convince you and millions that the brand new thing they have for you is an absolute must:

 

  1. Prepare, prepare, prepare!
    Success needs hard work.
  2. Find a name: Short, clear, straight to the point
    This is one the most important thing to do. A good name will allow everybody to remember your product and its positioning, a bas one…
  3. Find a good moto: « The car, without the gasoline »
    Refer to the main solved problem, summarize the advantages, make the value clear
  4. Explain the main functionalities of your product: « Phone + email + internet »
    That’s where you show why your best, not 1 or 2 times, 100 times better!
  5. Make a demo that will help your audience to picture themselves
    Show it real, show it works!
  6. Present a problem you solved, the competitors don’t (and show how you solved it of course)
    That’s where you hit the target.
  7. A second one?
    That’s where you hit the target, a second time.
  8. Summarize quickly all the advantages / innovations / key features of your product
    so much advantages, so many innovations…
  9. Explain the pricing vs competitors or equivalent solutions
    Convinced that your product is THE solution, explain to your prospects that your are not a escrow (at least pretend it).
  10. Train, train and train
    Do it in front of your mum, your son, your wife, your dog, do it and do it again and again so that the D-day it will be smooth, clear and efficient.

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Infographic 1

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