As an entrepreneurs your first job ever is to win a client. Your first clients are more important than the state of your product itself. Never forget that your clients are paying your bills, your salaries and giving you the opportunity to invest and develop your activity.
What is the most important when having your first clients?
Once you have your first clients your new job is to make them come back and buy again. It is really important that you realize recurring customers or supportive customers are the best way to secure your business.
Recurring customers are buyers coming back and buying, same or other stuffs.
Supportive customers are happy customers that are keen in supporting you and your business by giving you positive feedback and testimonials.
How do you find your recurring or supportive customers?
They will find you. Because your products provide them big values. However you have one important thing to do. Identify and connect to them, communicate and help them in their new unconscious task to promote your business. So you have to establish a relationship with your customers. You have plenty of solutions to do so. Social Media are of course one straight forward way to establish it. Phone calls, emails are « old fashioned » but still very efficient.
But the most important thing is to keep track of your relationships to be sure you will provide them with the right info at the right time and not bother them by too much contacts or no contact at all. To keep this trace of what are your interaction with your customers, especially in B2B business but also in B2C, be sure you have from the beginning of your activity a good tool to secure all the data. Those data are gold for you to track customer activities and relationships as well as providing them the right info, the right offer that will boost your business.
Use the right tool for your activity
To manage correctly your customers you need a tool. It is absolutely impossible to do it by hand. You can have access to a broad range of CRM tools, offline or online, at various price (from free to…).
As you start an activity please consider to use a free tool or at least its free version.
The most simple too is an Excel spreadsheet. However you will discover really fast that your excel file is not that easy to easy. I would advise you to use one of the online free tools. they are professional and well done. They can embedded a lot of additional functions which you also should check to make your choice. Take care to check the paid version capabilities as well as proposed plan to be sure that it will fit your needs if you need one day to go to the paid version. Nothing is more boring and stressing that migrating a CRM. The table below from Capterra, presents the main online CRM. This list is not complete and you should spend sometime on the net to be sure you have seen all available solution.
Spend sometime also to get into your CRM and configure it completely. CRM can do a lot of things for you so be sure to use those tools at their full power. It will provide you more value and free your time.
Consider also to integrate your CRM with a marketing platform to automate your marketing and client relationships (such as mailchimp or equivalent)
Those tools are the best way to manage your customers and be sure that not a single one is let aside when business is on the mood. However you should not spend too much time on it but on developing your business. So please automate as much as possible. Each CRM got his own automation and if you link it with a marketing platform you could just skyrocket.
Last tip, connect it using Zappier to establish actions on trigger. That’s the perfect way to have semi-automated actions done at the right time.
I personnaly used Zoho in connection with MailChimps and Zappier. It saves me lot of times and help really to develop my business and relationships in a good manner. However please choose your own tool and solutions to be sure it fits your needs and values.
Two ressources to discover those solutions: