How to reach +1k visitors on your post: the Eric Ries effect

book, reading, pages, hands

For most blogs, readers are key. I recently reached the 1k visitors on one of my post. Houha… that’s a lot of people coming to read what I have to tell.

What is interesting is the recipe I found according to this experience on how to reach this level. Let me just explain you what INNOWEO is usually when speaking to visitors and viewed pages.

The standard INNOWEO

INNOWEO is a small non commercial blog speaking about innovation management, the broad side. I usually post 2 articles per day and get around 50 to 100 visitors and around 150 viewed pages: That’s the standard INNOWEO so far. I am trying to rise those figures of course but that’s it at the time. And I am quite happy so far because I think this is ok for a month old blog.

INNOWEO and Twitter

As I am a rookie, I learn all day so I used to launch INNOWEO some times ago without a link to Twitter. I did it afterwards. So my first posts have not been twitted.

The Update

Recently I decided that those posts deserved a tweet. I also read a post from Peg Fitzpatrick saying that you should always tweet twice or more your old posts: so did I for the posts that have less than 10 readers.

Day One: The surprise

It came when Eric Ries, the father of Lean Start-up, retweet my original message called « Why did I kickstart Eric Ries? Find out here« . Eric Ries has more than 200k followers on twitter.
In a second the post was viewed by more than 500 times… Let’s have a look at what it means, 2h after my original tweet, on an analytic graph (sorry I worked on it but cannot remove the blurred effect…if you know why this happens, the original snapshot is fine).

Innoweo analytics as of 2h after the original tweet.
Innoweo analytics as of 2h after the original tweet (393 visitors, 1232 views…)

393 visitors, 1232 views (on the entire blog). Just x10 views and x5 visitors.

Day 2: Still running

One day later I still had 262 visitors for 1000 pages viewed. But interesting is that this affected my whole blog… not only the article about Eric Ries and kickstarter.

The lessons learned

  1. Focus on your content
  2. Link it with twitter
  3. Cross your fingers for SOMEONE (with a lot of followers) TO RETWEET YOUR CONTENTS!
  4. Prepare such event to happen (I have nothing to capture the people coming on my blog… so nobodies registered on my community. This will be changed soon)
  5. and follow Peg Fitzpatrick advices 😉
  6. and thanks Eric Ries 😉

 


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