IDEO U: did they miss the thing?

IDEO UI was really exited when I realized that IDEO was setting up On-line courses. Wahou, IDEO giving a lecture to all Design Thinking fans all around, sounds fun.

Unfortunately I soon realized than it was a pay-per-view course. Ok then they have a great expertise and they want to make business out of that, fair enough. But frankly, today where Coursera and others are making U-level courses available for free… Did they miss something at IDEO?

With their involvement in NGO’s and so I was really awaiting something much more cutting edge than a traditional pay-per-view. Something more like spreading the good of design thinking to the world…

What’s your feeling about it?

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