Archives par mot-clé : product development

7 steps to a wonderful product roadmap

How to define a efficient product roadmap? what a good question. I would like to share with you the seven points I always check when even making or evaluating a product roadmap

Afficher l'image d'origine

Collect insights

Key insights are the basis of your roadmap. be sure to collect very insights from every possible sources before even starting to think about building a roadmap. Too much roadmaps are build before started. Be sure that you include in your collection Business, environment, sales, strategic inputs. If you have the possibility and I strongly recommend to do so, go to your clients and ask about feedbacks and ideas. Collect quantitative data to back-up your analysis.

Create patterns

Afficher l'image d'origine

Group all your data and informations in order to create patterns and headlines.

If your customers are coming back and back before buying, that’s one pattern.
If technologies are all moving to a precise direction, that’s another pattern.

Those can then help you to define your projects.



Define Program

Easiest steps in a way. Define from your work the projects that could be launched.

Evaluate them

Organize your projects in order to identify the most valuable ones.

Business value is certainly the most common criteria to classify projects. But I would mention « Pain removal » (what level of pain does your project remove from your customer life) and « effort » (what effort is required).

Place your project on a graphical representation. A matrix is a good way. One can add projects classification (improvements, new products or services, breakthrough) and necessary efforts to address the market (new market, existing one with established competitors…)

Select and prioritize the projects

once all that job has been done you should be able to set all your projects propositions into some categories. The ones I use for my portfolio are:

  • Fixing: Projects helping to fix bugs, issues and so, starting by the most painful (for the client or the product) with the least effort.
  • Improve: This is where you launch projects to improve existing features or stick back to the competitors.
  • Disrupt: An major innovation that will help you to go to the Blue Ocean…. Innovate with great I with the projects classified here

I make it visual for better communication.

The mix among the three categories should be carefully stated. There is no perfect mix. It clearly depends of your products, its competitive positioning, its life cycle position… Do it your way but don’t forget to check the business creation value of each of them.

Place it on the time-line

Of course a roadmap is a time-line. So now that you have chosen your projects, just put them on the time-line taking into account delivery dates, development time, important sales events etc…

Afficher l'image d'origine

Start to work 😉



No design, No tech products…

In a recent study, GfK stated that design is one of the primary choice criteria for tech products. 1/3 of buyers says that design and style are an very important in their choice. Only 10% focus on technologies.

26 000 persons have been interviewed for this study which shows interesting differences among countries and ages. One should read the study if developing a B2C products. However, do you think that this is something new? I don’t.


Lean Startup: the steps for a successful pivot!

The Lean start-up is all about testing and your abilities to pivot. It is a wonderful management tool to innovate, both for start-ups and for corporate. However, in order to maximize the chances to find a good resonance within a particular area of the market, one has to be really taking care to several steps.

  1. Go to the market often
    To pivot you HAVE TO have the feedback of your potential customers. If not, no pivot is possible. The Minimum Viable Product is key (link in french). In some cases, A/B testing is really really powerful. A/B testing is all about giving to the market 2 different PMV and see which one generate the best response.
  2. Have a vision
    giving your team the direction, the moto, the final stage. It will gives you the opportunity to make assumptions, those assumptions will then be tested with your clients.
  3. Stay passionate
    This is your adventure, your dream, your future . If you don’t believe in it, nobody will. Believe in it even when you pivot because…
  4. …Pivoting is a success
    Adapting and modifying your MVP to your clients is not a fail. It is answering to your clients needs! Do fall in love with your product. Your only goal is to find a market, to find people ready to trust you and your product and eventually (no, not eventually, actually) buy it.
  5. Stay open
    Look around, stay tuned. Pivoting is also about knowing what is going on outside your team.
  6. Speak to your client
    Don’t sell your MVP. Deliver it, speak with your customer, ask them about your vision, listen, gather informations… That’s gold for your development.

This will help you to optimize the « Build-Measure-Learn » cycle.


No spam only valuable emails from INNOWEO, your data will not be shared.