Archives par mot-clé : product

10 steps to successfully present your new Product (or service)!


The most impressive product advocates like Steve J. share the same method to be sure to create an extraordinary moment when presenting a product. Here is what they do to convince you and millions that the brand new thing they have for you is an absolute must:


  1. Prepare, prepare, prepare!
    Success needs hard work.
  2. Find a name: Short, clear, straight to the point
    This is one the most important thing to do. A good name will allow everybody to remember your product and its positioning, a bas one…
  3. Find a good moto: « The car, without the gasoline »
    Refer to the main solved problem, summarize the advantages, make the value clear
  4. Explain the main functionalities of your product: « Phone + email + internet »
    That’s where you show why your best, not 1 or 2 times, 100 times better!
  5. Make a demo that will help your audience to picture themselves
    Show it real, show it works!
  6. Present a problem you solved, the competitors don’t (and show how you solved it of course)
    That’s where you hit the target.
  7. A second one?
    That’s where you hit the target, a second time.
  8. Summarize quickly all the advantages / innovations / key features of your product
    so much advantages, so many innovations…
  9. Explain the pricing vs competitors or equivalent solutions
    Convinced that your product is THE solution, explain to your prospects that your are not a escrow (at least pretend it).
  10. Train, train and train
    Do it in front of your mum, your son, your wife, your dog, do it and do it again and again so that the D-day it will be smooth, clear and efficient.

Some more to add?

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7 steps to a wonderful product roadmap

How to define a efficient product roadmap? what a good question. I would like to share with you the seven points I always check when even making or evaluating a product roadmap

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Collect insights

Key insights are the basis of your roadmap. be sure to collect very insights from every possible sources before even starting to think about building a roadmap. Too much roadmaps are build before started. Be sure that you include in your collection Business, environment, sales, strategic inputs. If you have the possibility and I strongly recommend to do so, go to your clients and ask about feedbacks and ideas. Collect quantitative data to back-up your analysis.

Create patterns

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Group all your data and informations in order to create patterns and headlines.

If your customers are coming back and back before buying, that’s one pattern.
If technologies are all moving to a precise direction, that’s another pattern.

Those can then help you to define your projects.



Define Program

Easiest steps in a way. Define from your work the projects that could be launched.

Evaluate them

Organize your projects in order to identify the most valuable ones.

Business value is certainly the most common criteria to classify projects. But I would mention « Pain removal » (what level of pain does your project remove from your customer life) and « effort » (what effort is required).

Place your project on a graphical representation. A matrix is a good way. One can add projects classification (improvements, new products or services, breakthrough) and necessary efforts to address the market (new market, existing one with established competitors…)

Select and prioritize the projects

once all that job has been done you should be able to set all your projects propositions into some categories. The ones I use for my portfolio are:

  • Fixing: Projects helping to fix bugs, issues and so, starting by the most painful (for the client or the product) with the least effort.
  • Improve: This is where you launch projects to improve existing features or stick back to the competitors.
  • Disrupt: An major innovation that will help you to go to the Blue Ocean…. Innovate with great I with the projects classified here

I make it visual for better communication.

The mix among the three categories should be carefully stated. There is no perfect mix. It clearly depends of your products, its competitive positioning, its life cycle position… Do it your way but don’t forget to check the business creation value of each of them.

Place it on the time-line

Of course a roadmap is a time-line. So now that you have chosen your projects, just put them on the time-line taking into account delivery dates, development time, important sales events etc…

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Start to work 😉



No design, No tech products…

In a recent study, GfK stated that design is one of the primary choice criteria for tech products. 1/3 of buyers says that design and style are an very important in their choice. Only 10% focus on technologies.

26 000 persons have been interviewed for this study which shows interesting differences among countries and ages. One should read the study if developing a B2C products. However, do you think that this is something new? I don’t.


Your next product idea is right here, in front of you.

Well, exactly it is in front of your future customer but as you are customer oriented you are in front of them so…

I have been asked lately about one product manager of my company about how to have great products ideas. I told him that I had no direct answer for him but I could try to help anyway.

To find good product ideas, follow the steps: 😉

  1. Talk to your customers.
    They will pay for your product so ask them what they want, what are their concern, what should be « Whahou!! »
  2. Find a problem to solve
    That’s key. No one will pay an extra € or $ for something that fix… nothing. So try to find an issue and solve it. An important issue of course. An issue for which people are ready to spend some money to avoid it. Pierre Valade, the founder of Sunrise, tells that he is focusing on everything that takes more than 5 min a day.
  3. Know your market
    What are the exisitng product? What are the leaders? Why? What are their advantages, their limits? Read online merchant website to know what people think about it…
  4. Focus on User Experience
    That makes sense. Focus on what will your customer feels when he/she will use your product. That’s key.
  5. Test it, refine it, reTest it (and rewind)
    testing is key for product development. Getting feedback is so more important that it should be your fist concern. By getting feedback you can adjust your product to your market needs and identify your market. Do and redoing it, both parameters will be assessed: market and product design.