Archives par mot-clé : service design

A Physical space to innovate? A lab In a way

innovation lab

A Lab but more a physical space for innovation. Meaning not necessarily a FabLab but an innovation Lab.

Having an Innovation Lab instead of a FabLab only is much more powerful especially in corporate. It allows also to innovate on several aspect of the business including technical (with some « Fab » possibilities) and business with, just as we do at our Lab’In Lyon, the Business Model Canva and value proposition.

It gives also the possibilities to have « innovative » meeting: one can « relocate » a meeting in house. That’s a powerful way to change the state of mind of participants while staying at home.

At our Lab we have set two spaces that allow us to have on one side meetings, creativity sessions, Design thinking / service design workshop, business innovation sessions ect… and on the other side a FabLab with 3D printing capabilities, electronic mock-up capabilities, IoT and UX/UI prototyping. It gives very good results with a lot of MVP issued already this year, imagined on one side, made on the other one.

Physical space for innovation

 

INNOWEO article on Lab’In Lyon FabLab (in french)

INNOVATION TOOLS: design thinking tools that works in corporate

Lately I have taken part to lots of experiments to see how design thinking tools could work in a corporate. We will not talk here about the necessary change management and cultural gap bridging that has to be made in some organisation before even speaking about design which is still equal to aesthetics in some heads.

I am happy today to share with you the tools I have tested and which I think have a real value within a corporate. Those tools have been used in the field of B2B Service design.

Customer Journey Canva

One of my favourites. In most of corporate, contact with the customers has been lost through loads of processes and procedures. Customer Journey helps to give back the Service Culture and the voice of Customer to the organisation

Service Blueprint

One of my favourites, again. Goes very well with the Journey. It helped my teams to focus on the front and back office and help them to find some hidden issues with the Service they were developing. Priceless.

Persona

Works well to define the customer profile. However one should take care in the process of building it.

Refraiming

Refraiming is not so well know. It consists to take a step back and look how your customers interact with your products. Very useful as first step.

Ethnography

Certainly the most difficult tool to use « in light » in large coporate, usually reluctant to deploy « soft sciences ». However this tools is no more than observation, shooting your products and customers « live ». Can be done without calling it Ethnography if it causes troubles in your organisation. I have deployed it by putting video camera all around the place, filming the actions 7/7 24/24.

Other tools

Creativity methods (I am a certified facilitator for almost 10 years now) , Assumption validations, A/B testing, World Cafe, Mind Mapping, Customer co-creation and pretotype using FabLabs capabilities are also some very interesting tools that works in corporate

Feedback

I personally used each and every of the tools above, mostly with success. However I think that one shouldn’t underestimate the energy, the time and the knowledge necessary to apply them wisely and thus extracting from each of them the most valuable results. Thus please consider to hire a professional (choose it wisely also and compare performances and offers which are really different and of various qualities)

 

You want to share your experience about Design Thinking tools? Please leave a comment.

 

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