No design, No tech products…

 

http://www.gfk.com/PublishingImages/Press/GfK-Infographic-Look-Technology-Countries-Web.jpg

In a recent study, GfK stated that design is one of the primary choice criteria for tech products. 1/3 of buyers says that design and style are an very important in their choice. Only 10% focus on technologies.

26 000 persons have been interviewed for this study which shows interesting differences among countries and ages. One should read the study if developing a B2C products. However, do you think that this is something new? I don’t.

 

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