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No design, No tech products…

In a recent study, GfK stated that design is one of the primary choice criteria for tech products. 1/3 of buyers says that design and style are an very important in their choice. Only 10% focus on technologies.

26 000 persons have been interviewed for this study which shows interesting differences among countries and ages. One should read the study if developing a B2C products. However, do you think that this is something new? I don’t.


Which country is spending the most on R&D?




I was lucky enough to go through this document about R&D and science within the OECD. An interesting reading for those who want to know more about R&D and Innovation trends with the organisation state members.

Interesting also to see the effort in R&D according to GPD and the international comparison esp. with the US and Japan.

Israel, has we all noted in the start-up world, is pushing hard. In Europe, France and Germany are not on the top position as the Nordic countries lead the field.

Why mutual gain is key to negociate?

Résultat de recherche d'images pour "négociation"

Some days ago I have been lucky enough to be part of  a conference regarding negotiation and in particular the Mutual Gain Theory.

I have been really impressed by this approach of negotiating and would like to share it for those who didn’t know it until now.

This theory is anything else but trying to reach a win/win agreement with no disappointment on any side. This is the foundation of a solid agreement. It comes originally from the Harvard Negociation Project.

Here are reasons why you should consider Mutual gain when negotiating…

  1.  Agreement is rock solid as both parties win
  2. Long term gain instead of short term personal gain
  3. Increase the nulber of parameters negotiated, creating more value
  4. Establish a common understanding of each other interests and thus allow to biuld multiple agreements
  5. Mutual gain ad value to value

I have myself used this method to negociate for years and it gives really good results especially when to established long time relationship.

What I learned from practicing Long trail run

2013-©Gilles-Reboisson-0679-960x576What I learned from practicing Long trail run…and how I use it at work.


I used to run for years now and mainly on tracks and roads. But for 5 years I am running long trails. I mean more than 50km, in the countryside, defintely outside of roads. Being able to run over 42km of a marathon required something that it takes me some time to realize.

The Power from within


My longuest run was 76km in winter, at night ( It took me a long long time but preparing this event, I learned a lot about the power that stand within me and training learned me a lot about myself, my life and my profesionnal activity.

To be able to run over 50km a hard training is necessary. During this training you run sometime over 4hours, most of the time by yourself. And that’s the point. Running by yourself allows you to take a step back regarding your daily activities and task and more over it helps you to take hard decisions.

The benefit of the training

I see several benefits regarding such a training regarding my professional life.

  1. Planning
    I used ot run 5 times per week, most of the time around 1h, sometimes over 4 hours. To be able to deploy such a time consuming routine, planning is key. Save every minute, be efficient in your daily task to free some time around, protect the quality of your recovery, and most important protect your family life. That’s a real discipline which is so close from project management...
  2. WBS
    Talking about project management, Work Breakdown structure is also of importance. I started during my latest training to real analyse my day as tasks with sensitive ones, ones that could be moved and so one… Back to planning with a kind of critical path. But knowing your task and what is your day made of allows you to focus on what should be done. Work, train, recover, eat, sleep etc…
  3. Achieve intermediate goals
    Of course setting goals is one way to stay motivated during the good 5 months of a training period. At the begining, stay focused on sensations and back to the pleasure you have to run. Then put some more ambitious targets etc… That’s exactly what management is and what motivation requires.
  4. Time to think by yourself
    Believe me I took some of the most important decision of my life while running (I would add that I took those decisions after 2hours of run…). Being by yourself running allows you to better organise your mind, hypothesis, positive and negative impacts, risks and so on. Everything becomes clear and orgainsed, decisions are cristal clear…

More than all of that…

As all endurance sports, trail running is something that teaches you humility, perseverance, value of hard work, recognition and satisfaction to go behind what you thought was impossible. That’s the main message of long trail running. Nothing is impossible with a good (training) plan.

Innovation tools: (Design thinking) Customer Journey canvas

Customer Journey Canvas

(cet article fait partie de la série Innovation tools)

Les canvas sont des outils très utiles pour avancer rapidement et visuellement sur des sujets parfois complexes. Pour moi qui suit très visuel ce sont des outils que j’apprécie tout particulièrement. Je vous proposerai régulièrement des supports que j’utilise avec un petit retour d’expérience.

Le Design Thinking est à la mode et j’avoue que j’ai succombé à certains des outils que nous proposent les papes de la discipline. Parmi ces outils, le Customer Journey. En gestion de projet comme en développement de produit, c’est un outil précieux pour qui veut modéliser les interactions, les interfaces et les expériences. Je l’ai personnellement utilisé à de nombreuses reprises depuis 1 an mais la plus flagrante est justement en Gestion de Projet.

En modélisant grâce aux customers journey les interactions avec les clients et les stakeholders, on peut anticiper de nombreux écueils, améliorer l’analyse de risque et réduire significativement à la fois la durée et le coût du projet. Dernier avantage et non des moindres, en mettant en place cette analyse (qui peut s’apparenter à une forme d’analyse des parties prenantes sous une forme plus graphique et surtout avec une dimension temporelle), l’atmosphère autour du projet est beaucoup plus saine et toute l’équipe est impliquée. Bref que des avantages.

Une source et ressource sur le sujet: This Is Design Service, une référence.