We all know that looking at a problem the same way will get you stuck into a way of trying to solve it. Creativity is thus a very important way to change your point of view and ends with new innovative and powerful solutions.
I just had a look at the video below that shows a new approach for bike safety and safety in general.
Really interesting and be sure that I am waiting for it in France.
And you, do you have examples where a new approach gave birth to a splendid solution?