Archives par mot-clé : design thinking

The Innovation Tools Serie

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INNOWEO has issued a still going serie of articles called INNOVATION TOOLS.

As for the 100th post, we propose you to come back to all those articles through those links or via the INNOVATION tools page.

How to create a persona – An artilce about the persona, how to build it, how to synthesise it, how to use it. (English)

Benchmarking – benchmark is widely used but not often wisely.

Roadmapping – Roadmapping is widely used also but lots of traps can occur.

UX, c’est quoi ce truc? – vous vous demandez ce que désigne UX? c’est ici (french)

CIR, une arme pour l’innovation – toutes les infos sur le Crédit d’impot recherche (french)

Le design thinking expliqué – cqfd

La Résolution de problème… en innovant

Une équipe créative? – les trucs pour former une équipe vraiment créative

Value Proposition template – a good tool to evaluate your value proposition

Customer Journey Canva – a Canva to do a customer journey, one of the main tool of Design thinking

 

INNOVATION TOOLS: How to create a Persona (Design Thinking)?

The persona is one of the main Design Thinking tool. It is a tool helping to take decisions regarding the design of a product and communicate with stakeholders (project members, suppliers, Executives…).

The persona is powerful when done correctly and used wisely. It allows a realistic and solid design based on what potential users await and what they want to do and can do. Each persona will define a type of users that will be satisfied by some features, some UI and a dedicated UX. It allows:

  • To communicate and share a common vision of the users among the team
  • To create empathy and affect to the users, who are hardly reachable
  • Synthesise the results of on site interviews and observations

Persona has been defined by Cooper in 1999 (main source of this article).

How to do a powerful and reliable persona?

3 steps are leading to a reliable persona.

  1. Gather information
    Through interviews, on site observations, group workshops, on line pools or questionnaires, State-of-the-art analysis… you will gather all relevant information regarding your potential users, not only on the technical side but also on its habits, hobbies and connected activities that could impact your design. Sometimes, political, religious or way of life facts can be of interest. However studies have shown that gender and age are hardly an interesting variable for product/service design.
    This phase can be time and budget consuming when doing it properly. however it can be advantageously replaced by goals and usages assumptions done by the team. In that case, those hypothesis should be validated later during the development.
  2. Synthesise results
    From the raw material gathered during the first step, a fine analysis is necessary. This analysis can be summarised (and simplified) in 4 steps:

    • Establish analysis variables and define classification scales
      At that stage you will have to identify from the raw material the variables that are defining at best your potential users.
      Example: computer users
      Variables could be:
      Need of a powerful Graphic card
      Need of a fast Internet connexion
      Buy the latest technology
      Need an up-to-date screen
      Buy the most powerful CPU
      Buy computer in parts
      Need help to define the good computer
      ….
    • Construct the analysis framework and position participants on scale
      Once that you have defined your variable you are able to define for each a scale that will allow you to segment the potential users on each dimension. This will provide you with an analysis framework on which you will position each and every potential user.
    • Define common behaviour
      Once that all your participants are positioned on the scale you should be able to de construct the participants and identify common trends among them. Those common characteristics will then define your persona(s).
      Take care not to split one participant into 2 personas. respect your participants integrity 😉
    • Build the persona(s)
      The last and easy step is then to merge the data regarding all the participants for each persona and define the characteristics of each group as a whole.
  3. Represent the persona
    The graphic representation of the persona is an important step as it will be the way to share the results of the whole process. I have personally used several template which I, at the end merged into my own design. You can find plenty of good designs on the internet. However I would really encourage you to find and design our own persona template. That’s really important that you fully understand and visualize what is the persona itself: having its own design is the key.

How to use your persona?

Your persona is the base for the communication within your team regarding the aimed users. Thus they should be communicated to your team and stakeholders. Communicated and discussed.
According to the state-of-the-art regarding persona, they are often used with scenario describing in details usages (actual or future).

How do you design and work with your personas? Leave a comment.


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Les articles les plus lus sur INNOWEO

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Les 3 articles les plus lus sur INNOWEO en Février et Mars:

Qu’est ce que le « Design Thinking » ?

Innovation Tools: Le design thinking, expliqué.

Renault s’essaie à l’open innovation dans la Silicon Valley

Tous en Français. Tous au-dessus et même largement au-dessus de 150 vues…


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Qu’est ce que le « Design Thinking » ?

Design ThinkingDécidément il suffit que je trouve un bon article sur le Design Thinking pour que j’en trouve un autre (enfin là on m’a aidé 😉 ).

 

 

C’est très complet et ça explique bien, aussi, le fond et la forme du design thinking (retrouvez ici l’autre post sur ce sujet).

Au fait, je suis en train de rattraper un MOOC de Coursera sur le Design Thinking par la Darden Business School et je démarre cette semaine celui d’IDEA. Je vous dirai ce que j’en pense dans un prochain post (in english 😉 ).

Qu’est ce que le « Design Thinking » ?.


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IDEO U: did they miss the thing?

IDEO UI was really exited when I realized that IDEO was setting up On-line courses. Wahou, IDEO giving a lecture to all Design Thinking fans all around, sounds fun.

Unfortunately I soon realized than it was a pay-per-view course. Ok then they have a great expertise and they want to make business out of that, fair enough. But frankly, today where Coursera and others are making U-level courses available for free… Did they miss something at IDEO?

With their involvement in NGO’s and so I was really awaiting something much more cutting edge than a traditional pay-per-view. Something more like spreading the good of design thinking to the world…

What’s your feeling about it?

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 IDEO U.

3 Ressources de qualité sur le Design Thinking

Design thinking IDEO

Il ne se passe pas un jour sans qu’on trouve un nouveau site intéressant ou une ressource de qualité sur le Design Thinking, parmi il faut bien le dire, pas mal de vide interstellaire.

Voici mes trouvailles du week-end que je vous recommande chaudement, c’est pas tous les week-end qu’on trouve autant de choses intéressantes… 🙂 Ces sites sont en anglais.

Design Thinking Unboxed, qui en dehors d’être très joli (enfin les gouts les couleurs…), présente une vision intéressante du Design Thinking

Je n’ai pas encore regardé les 45 ressources sur le Design Thinking pour l’éducation proposées ici mais celles que j’ai vues sont de qualité et je sais d’expérience que les méthodes académiques et la manière dont elles sont implémentées sont un source d’inspiration à ne pas négliger.

Cette infographie qui décortique le Design Thinking, ses champs, ses étapes, ses outils peut être un support pour expliquer cette démarche que parfois on peut avoir du mal à appréhender.

Crédit photo: ideo

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PREtotype? PROtotype? (et pourquoi c’est important)

prétotype vs prototypr

Bonjour à tous,

Prétotyope, voilà un mot qui ne marche pas encore pour le Scrabble mais qui dans le microcosme de l’innovation fait partie des mots « compte triple ».

Souvent j’entends des gens me dire qu’un prétotype ne sert à rien et que globalement ça existe déjà, c’est un prototype. Et qu’un prototype ça marche très bien pour valider tout ce qu’on a à valider et qu’il n’y a pas de besoin de faire « un truc » en plus pour innover.

Il faut faire un vrai travail pour définir la différence entre un prétotype et un prototype. La différence essentielle c’est quoi?

Il faut bien comprendre la destination de chacun:

Prétotyper c’est valider des hypothèses, tester une idée, rapidement, pas cher en simplifiant à l’extrême. C’est le concept qu’on cherche à valider

Protoyper, c’est faire une valide technique, voire économique de l’objet (produit ou service) qu’on veut ensuite vendre.  On cherche à savoir si le futur objet sera facile à réaliser, ou seront les potentiels d’économie, les points durs…
Prétotyper c’est donc un moyen rapide de valider son concept sans investir beaucoup de budget. Et ça c’est d’une importance primordiale.

Bien entendu prétotyper est super simple dans le numérique. Mais quid d’un produit physique? Dans Sketching User Experience (très bon bouquin de Bill Buxton) on peut voir de nombreuses façons de prétotyper des objets numériques bien entendu mais aussi physique. Carton, papier, stylo. Voici comment on fait ce qui finalement peut se nommer une maquette de principe. Le bois, la pate à modeler etc… peuvent être de bons moyens. Bien sûr si on dispose d’une imprimante 3D et de quelques connaissances en CAO…

Cela dit attention, le prétotype n’a de sens que s’il permet de faire ce pour quoi vous le construisez, c’est-à-dire valider vos hypothèses, les usages dans leur environnement etc… Ne soyez donc pas trop simpliste. Essayez de vous rapprocher le plus possible de l’expérience utilisateur finale.

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Value proposition Design: my first review

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As a spin-off of the Business Model Canvas, Alex Osterwalder and Co issued some time ago The Value Proposition Design centred on the Value proposition area of the Business Model Canvas (BMC).

First, as the BMC, the Value proposition Design is easy to read, presented with clarity and well designed. You can go through it in just a few days.

Regarding the interest of the content it self, this has for me just the same value as the BMC. Giving an easy approach to the more complex part of the BMC. Defining the right value proposition is something that one should spend time on. It is the core of your BM and worth working hard on it.

We used this approach several time for now. It works quite well when people are used to the BMC. If not it requires much more energy. The output are also of different levels, mainly due to the good or bad understanding of the purpose and definition of « value proposition ». However it has, as the BMC, a major advantage: opening eyes through a dedicated and formalized approach over a part that some of our team never approach. When trying to model a BM with highly technical people, it is hard to have them embracing the business approach and much more than this, it is difficult to have them explaining what client’s problem they solve… Value proposition Design is just about that.

Does it work? Well, I would say « yes ». With a nice and easy to use canvas it should work with most of your projects / teams / ideas. The access to a kind of on-line training helps also (I will come back to you soon with our lessons learned regarding the e-learning of the business model canvas).

In a way it is a nice way to sensitize your team about Value Proposition.

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